Amazon is announcing a grocery store called 'Amazon Go’ that has no checkout counters - which means you can pick up what you need and walk out conveniently. Much like shoplifting, I dare say.
For four years, Amazon worked on their computer vision, deep learning and sensor fusion technology to customize it to a shopping environment. This technology is now called ‘Just Walk Out’, and this is what will be used to track people inside the store. We don’t know the specifics yet, but all this AI woo-doo will make for a brilliant, futuristic shopping environment.
You walk into the store by scanning your virtual pass which resides in the Amazon app on your phone. Then you just pick up everything you want from the shelves: from ready-to-eat breakfast to an assortment of breads and cake, and even "chef-designed Amazon Meal Kits, with all the ingredients you need to make a meal for two in about 30 minutes.” And then you walk out of the store, and as you do so, your Amazon payment option will be charged.
The best part: it’s coming early next year! The Amazon Go store will be located at 2131 7th Ave, Seattle, WA. It is currently under beta testing.
What will Amazon Go mean for the future of supermarkets, grocery stores and bakeries? By introducing this technology, Amazon will indirectly cut jobs in favour of customer convenience. On the large scale, Go will have adverse effects on jobs. At the same time, Go is introducing a new level of practicality in this fast paced world, and it will be a welcome effort. Like it or not, this is the future.
Read the Amazon Go FAQ: www.amazon.com/go
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