The e-tron Sportback follows along the lines of previous Audi e-tron and h-tron concepts. The ‘Digital Matrix’ lighting system gives the car its characteristic futuristic look. The rear-view mirrors have been replaced by cameras that allow for a more aerodynamic design. The interior is wide and spacious, filled with displays for interaction. Audi even included laser projectors in the front:
"The laser projectors can also cast signs on the road surface – such as a zebra crossing pattern if the driver stops to allow a pedestrian to cross the road. Numbers and letters, too, can be produced and animated – enabling graphic-verbal communication with the world outside.”
Under the hood, the e-tron Sportback has a 95 kWh liquid-cooled battery and three motors producing 429 horsepower. The car will do 0-100 km/h in 4.5 seconds — which isn’t as fast as Tesla’s Ludicrous mode — but has a range of 311 miles (500 km), which is better than today’s Tesla vehicles. Regarding performance, the instant-torque-providing motors will make this a quick street car.
While this car will be introduced in other parts of the world too, China would be the first to receive it. China has developed some of the strongest infrastructure support for electric vehicles. "There are already about 150,000 charging stations in the country, with another 100,000 due to come on stream by the end of 2017. We are well equipped for this rapid growth. In the next five years we will be offering five e-tron models in China, including purely battery-powered vehicles with ranges well in excess of 500 kilometers (310.7 miles) such as the Audi e-tron Sportback,” Audi's Dietmar Voggenreiter commented.