A new article on The Information reports that Fitbit is planning to purchase the “original” smartwatch maker: Pebble.
While Pebble is pushing hard to make their mark in the smartwatch market, their latest products have been outshone (mainly) by the Apple Watch Series 1 and Series 2, which control 41.3% of the market. Pebble controls a minuscule 3.2% of the market, while Fitbit hasn’t even succeeded in making it to the top five smartwatch makers.
Fitbit has a suffered losses and major drops in sales number in the last few months, but purchasing Pebble [and hence aquiring their software and fitness technology] could help Fitbit create a real smartwatch for the public - after their unsuccessful attempt with the Fitbit Blaze. The Pebble brand, however, will reportedly be phased out but its legacy (technically, Intellectual Property) will live on in products made by Fitbit.
The deal, and its amount, has not been confirmed yet. However, TechCruch reported that Fitbit will acquire Pebble for just around $40 million - which is quiet a steal.
Being a Pebble user myself, and a backer for the Pebble Time 2, I will actually look forward to this acquisition. You know why? Perhaps we will have better fitness tracking on a Pebble, and we will have a better smartwatch by Fitbit: a win-win situation.
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Sources: The Information, The Verge, IDC, TechCrunch