You see, I advocate social media for keeping me updated about everything happening around me - be it via the stuff my friends post or via other blogs, media houses and news channels. We should consider ourselves lucky to be part of a hyperconnected world that updates every fraction of a second. And without social media, I’m almost completely sure that you wouldn’t be reading this article.
And this seemingly straightforward concept of sharing information instantly has become a complicated deal to handle. The number of social media platforms is only growing day-by-day, and more people than ever are uploading content onto their servers. This means too many sources providing too much content - overwhelming humankind itself.
Now, let me stop rambling and come to the point. I asked you to vote for your favourite social media platform because I myself don’t know the popularity of these social media platforms among you, my readers. Through the survey, I learnt what platform you use most. Here are the stats:
2015 was the year of Snapchat. The social media platform saw a boom like no other - with upwards of 50% growth this year. In numbers, Snapchat now sits in the 100 million users club, with 50 million residing in the US itself. And what is even more staggering is that almost 60% of the users open the app daily, with frequency numbers up to 22 times a day.
Snapchat is popular for many reasons, but the one I consider most important is the volatile nature of your content. Every upload lasts 24 hours and then disappears permanently, ensuring higher privacy then other social media accounts where posts stay on for years. Moreover, Snapchat is not the “afterparty” app, it is the “during-the-party” app, because moments can only be captured as they happen.
Snapchat is also getting a huge push because of content creators. This year, we saw the “Discovery” section on the app, which essentially is a snapchat magazine of certain providers. The “live” feature is another big hit, for people are now following events, discovering places and sharing experience in real time.
Which brings me back to the introduction. Social media today is about what happened last second, and not about what happened last hour. Snapchat made huge leaps this year thanks to this trend.
Finally, let me throw some light on Twitter. The vote count clearly shows that Twitter isn’t very popular among my readers. I see Twitter as a brilliant platform for media houses to share content and on the spot occurrings in a more professional fashion. Twitter is all about the trends, the live events, the content that is shared on the web. By no means can I deride Twitter, because it has stood the test of time and made 140 characters meaningful.
This concludes the article. If you enjoyed reading it, make sure you like and share this post.