Fitbit announced the Fitbit Blaze, their first ‘stylish’ fitness tracker and positively a basic smartwatch. Fitbit took the best elements of their other products like the Charge HR, added to it a colour display, GPS and a new watch navigation system using the touchscreen.
The Blaze features continuous heart rate tracking using their PurePulse Heart Rate system. FitStar allows for on-screen workout information so that you can track your runs and gymming as you perform it. Moreover, FitStar will provide the user with step-by-step workout instructions to follow along. The watch also features ‘SmartTrack’ that detects and analyses your activity even though you haven’t started it manually on the watch.
Now, Fitbit features this as a ‘watch’ and not just a fitness tracker, for this device is meant to be worn on your wrist throughout the day, be in on your morning run or your afternoon official meeting. Fitbit chose to deliver a freedom of choice with easily swappable watch straps, so that the Blaze can really be a functional product to be worn through the day. The Blaze also has basic smartwatch features like notifications on your wrist and music control, although the features are really limited as of now.
Truly, the Blaze is the most versatile smartwatch (or fitness tracker wearable) Fitbit has ever made. However, will people give up wearing an Apple Watch or an Android Wear watch for a Fitbit? That is a question for another day in the future.
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