January 9, 2017 will mark the 10th anniversary of the iPhone. Do you remember Steve Jobs receiving a standing ovation for the original iPhone, a phone whose features were (don’t you laugh) “Widescreen iPod”, “Revolutionary Phone” and “Breakthrough Internet Device”? The world has stepped far ahead, but there hasn’t yet been another day like Jan 9, 2007.
The last ten years have seen spectacular development in technology. We have gone wireless; hyper-connected. Everything from CPU technology to the realms of cloud computing have improved, and have changed the way we interact physically and artificially. Yes, there have been breakthroughs even in smartphone technology; take for example processing power: today’s smartphones practically have more processing power than the computers used for moon landing on the Apollo spacecraft (although the comparison isn’t particularly correct, the fact holds true).
Then, why do we call for a revolutionary smartphone? Because we are bored of the old.
The progress in technology has affected how smartphones look and work, but over the decade there hasn’t been significant change. Apps are organised in the same way. There is a lock button on every phone. Touch technology hasn’t improved significantly. WHY are phones still a block of plastic, metal and glass? And the home button... it is right where it was a decade ago. In that sense, the crux of the smartphone is still as in it’s origins.
It is inevitable that the world is asking for answers. The smartphone market is dying out of saturation. Pioneers like Apple and Google haven’t pushed hard enough to renovate their products in their true sense. There hasn’t been that moment where the world says, “now that’s the future”. When will that Eureka moment come, no one knows, and no one expects it in the near future.
You may ask, what about everything that’s new? Smartwatches? Virtual Reality? Artificial Intelligence? The answer is: the smartphone is still the core. What’s the use of an Apple Watch if you don’t have an iPhone? Where is portable VR without a powerful smartphone? Siri, Cortana, Google Now and the ton of other AI assistants are breeding in the smartphone. If there is anything that needs change, it boils down the the smartphone.
It is time we innovate. Wait, not innovate. Re-invent.
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