Like it or not, Nivea is serious about this robotic craziness; they even submitted this ad for a Cannes Lion prize (and it was obviously dismissed as “stupid”). Well, parents definitely wouldn’t want their children to go blind after the sunscreen gets dropped into their child’s eyes. In fact, how accurately can the R/C pilot even position the drone above a child and ensure a safe dropping?
One thing this ad campaign has done really successfully is popularise Nivea’s kids sunscreen. Sometimes the most WTF ideas work!
Sources: The Next Web, Adweek
Follow Technonerds on Facebook, Twitter and Flipboard.
You write technology? Get in touch!