When Apple announced the iPhone 6S, it impressed the world with '3D Touch' technology. What started off to be an impressive feature has now died out into the blue, and most iPhone 6S users seem to have forgotten that this feature even exists.
With 3D Touch, Apple wanted to add a new layer of interaction to the iPhone. Through the use of pressure sensors embedded into the display, the phone can detect and respond to hard presses into the screen, enabling 'peek' and 'pop'.
Initial reviews of 3D Touch were positive, mostly thanks to the beautiful new peek and pop interfaces Apple added to iOS. As more and more apps started supporting the technology, it became popular... and then it reached a point of saturation. Although 3D Touch was an interesting addition, it didn't make a big difference to the usability of an iPhone. Because 3D Touch was limited by iOS functionality, it lost its charm very early. Basic 3D Touch uses, such as hard pressing onto an icon in Control Centre to pop up that section in the Settings app, are still not included in the operating system.
My experience with 3D Touch as been similar. When I bought the iPhone 6S, I was stoked about this technology. Never before had I used a pressure sensitive display in such a form factor. I went around exploring the possibilities of 3D Touch within apps, used Live wallpapers on the lock screen just so that I could press into them. I skimmed through emails, switched apps in multitasking and pressed into random app icons just to see what's hidden under them using 3D Touch.
Today, after 6 months of using this technology, 3D Touch has become so natural that I do not care about it anymore. I still use 3D Touch, mainly for multitasking and sometimes for reading through large number of unread emails. Yes, I still click live photos but I toggle it on and off as per my requirement. None of this utilises the true potential of 3D Touch.
Is 3D Touch a big deal anymore? Absolutely no. Either people have gotten so used to it that it has lost its charm, or people just aren't happy with its functionality and aren't using it.
With WWDC a month away, I'm looking forward to see what's in store for 3D Touch in iOS 10. The expectations aren't very high, but I'd love to see a lot more functionality through this "new from of interaction"