With over 171 million unique visitors monthly*, Amazon is by far the world’s largest online marketplace. Statistics show that more and more people prefer shopping online to visiting local stores. But when it comes to purchasing household items online, the numbers are small (although growing) and most people prefer walking into a physical store to buy their monthly supplies.
Amazon’s Dash Button is attractive proposition for the one who would love buying household items online, but ends up buying them physically because “I forgot to order” or “I can’t wait for it to be delivered”. The Dash Button is a simple concept: a stick-on one-click button that connects to your Wi-Fi and orders a particular product automatically every time it is pressed.
Let me explain the utility of the Dash Button with an example. You buy a box of Tide washing powder every month. Every time you notice that the washing powder is going to finish, you make sure you go out and buy a new box in the coming day or two. Now consider using the Tide Dash Button. When you notice that your washing powder is getting over, you simply press the Dash Button. You immediately get a notification on your phone about the order, and the box is delivered to you in one day via Amazon Prime. And because Amazon prices are usually lower than the prices at you local grocery store and delivery is free, you’ll be saving both money and time by using the button.
Amazon has partnered with over 100 brands including Starbucks Coffee, Red Bull, Tide, Gillette, L’Oreal and Huggies to make unique Amazon Dash Buttons for most of their products. Each button costs $4.99, but this amount is refunded when the button is pressed for the first time; so essentially it is free of cost. Then again, you must be enrolled in Amazon Prime to be able to use the button.
The Dash Button is a simple solution to buying household items online conveniently. No need to manage lists, no need to sign into Amazon for every purchase. One button press is equivalent to a 5-6 step process on Amazon’s mobile app, and that’s huge savings over time.
What if you press the button twice (or more times)? The button only registers the first press. When the item has recently been ordered, it won’t be ordered again. But even if the order gets processed by mistake, you can always use your smartphone app to cancel the order.
I see myself using this gadget in the future. As a student, anything that simplifies shopping is much welcome, especially if I’m getting original products delivered right to my dorm room at a price lower than that in a local shop. The Amazon Prime subscription is very much worth it, and the Dash Buttons are a great addition to the mobile apps and the Amazon Echo to ease my life.
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