For a company to earn $78 million in a single quarter is a major achievement. With the success of the iPhone 7 Plus, Apple managed to sell a record-breaking 78 million iPhone units, with $58 million coming from just iPhone sales.
Quoting from the press statement: “We’re thrilled to report that our holiday quarter results generated Apple’s highest quarterly revenue ever, and broke multiple records along the way. We sold more iPhones than ever before and set all-time revenue records for iPhone, Services, Mac and Apple Watch,” said Tim Cook, Apple’s CEO. “Revenue from Services grew strongly over last year, led by record customer activity on the App Store, and we are very excited about the products in our pipeline.”
The last three quarters of 2016 marked a decline in sales of the iPhone, but this quarter shattered all records. How so? There are multiple reasons that may account for this success. The iPhone 7 and 7 Plus brought lots of small aesthetic differences in design. This time around, the Plus model sold more than the standard 4.7” model because of the dual-camera setup - an inclination on the pricier iPhone with a larger profit margin definitely helped Apple earn those big numbers. In addition, the Galaxy Note 7 disaster may have forced many users to consider the iPhone 7 Plus.
The new MacBook Pro models with Touch Bar also allowed for Mac sales to increase. Apple also gained in Apple Watch sales numbers, but the company still doesn’t reveal how many unit of the Watch were sold.
With Mobile World Congress right around the corner, other companies - especially Samsung and LG - would want to snag the smartphone market in the next quarter. Many are also looking forward to the rumoured iPhone 8 with a bezel-less OLED display. So while Apple did earn a significant piece of pie this holiday season, the trend may not continue until winter 2017.
And that’s that!
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