At an event in New York, Microsoft announced a new Surface product that is designed to go head-on against Apple’s iMac computers. The Surface Studio PC is an all-in-one computer with a massive 28” touchscreen. The screen can also be oriented to fit the user’s needs, and Microsoft calls it the thinnest LCD monitor ever built, at just 12.5mm thickness.
The Surface Studio is a powerful desktop computer mainly targeted towards creative professionals. The Surface studio comes in three configurations, for $2,999, $3,499, or $4,199 depending on the hardware you choose. The Studio runs on 6th Gen Intel Core i5/i7 chipsets, the Nvidia GTX 980M GPU and can be configured to carry up to 32 GB RAM. The 4.5K “PixelSense" display outputs 13.5 million pixels, which is 63% more than 4K TV, and it has 3:2 aspect ratio. This display is what makes the Surface Studio an attractive proposition for photographers, video producers and artists.
Because Windows 10 is touch compatible, the Surface Studio works like a true PC, as well as an extra-large iPad Pro. The Studio works with the Surface Pen - the same one that works with other Surface products. But there is one more accessory Microsoft announced today with this PC, and it’s called ‘Surface Dial’… and it looks like a gimmick.
The Surface Dial is a $99 puck sized rotating dial and button that can control certain functions in applications, be it rotating an object or changing the colour of a stroke. And it’ll work as a costly volume dial when it isn’t in use. As of now, not too many applications make use of the Dial, but Microsoft promises more are coming. Here’s a video about it, via TechCrunch:
Why would you want a Surface Studio? While it is a genuinely powerful Windows 10 machine, it isn’t worth the ridiculous price. Sure, the 5K iMac is priced similarly, but that isn’t for everyone either. The Surface Studio is for… a studio, quite literally! If you have the money to spend and you want an all-in-one computer that hopefully helps the PC market, go for it: preorders begin today.
We need to wait and see what Apple does to the current iMac lineup at tomorrow's event, so I wouldn’t compare them right now.
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