When it comes to technology companies, everything looks serious. Tech events are for the serious journalists who want to gobble up all the data they can be provided with. Yes, tech events are no more press releases today. But even then, how many even watch them?
This Microsoft event surprised me in many ways.
First off, I received an email from Microsoft about this event. This came to me as a big surprise - very few companies call everyone to watch the event over live stream. It just showed that Microsoft wanted people to know about the event and really wanted to show off their products to the public.
Second, the event was fantastic. Truthfully, I found this event far more entrancing than even an Apple event. The sheer enthusiasm of the speakers was outstanding. The secret? I believe it is success after failure. Windows 10 has given light to the company and their plan of one unified OS for all things digital seems to be working amazing. The 110 million+ users of Windows 10 really seems to have inspired the company to build better and more powerful products.
Microsoft, with its Hololens, Band, Lumia and Surface has really set out to change the world this time. The Hololens is practically the first device of its kind. The Band is one of the most feature (and sensor) rich fitness devices in the market. The Lumia 950 and 950XL are full fledged computers (and feature liquid cooling!). And the Surface Pro 4 and Surface Book are the most powerful hybrid computers ever.
This time, Microsoft had some serious stuff to show. No doubt they put up a great event.
You can watch the entire event HERE, or just watch the 10 minute roundup by The Verge.
And here are some of the pictures: