Fitbit is one of the number one fitness wearables manufacturers in the world thanks to their high quality products. Until now, Fitbit has never looked at fashion as an important attribute in their products - all the fitness trackers they sell are pretty standard looking, with simple straps and square displays. Essentially, they were never meant to replace your watch or smartwatch. That changes today.
Fitbit announced the Fitbit Blaze, their first ‘stylish’ fitness tracker and positively a basic smartwatch. Fitbit took the best elements of their other products like the Charge HR, added to it a colour display, GPS and a new watch navigation system using the touchscreen.
The Blaze features continuous heart rate tracking using their PurePulse Heart Rate system. FitStar allows for on-screen workout information so that you can track your runs and gymming as you perform it. Moreover, FitStar will provide the user with step-by-step workout instructions to follow along. The watch also features ‘SmartTrack’ that detects and analyses your activity even though you haven’t started it manually on the watch.
The biggest hardware feature of the Blaze is the Connected GPS. Thanks to inbuilt GPS, the watch can track your activity accurately without the need of your phone. The watch will track activity, including step count, all day and provide you with information like calories burnt and active minutes whenever you demand. According of Fitbit, the watch will last a full 5 days on a single charge.
Now, Fitbit features this as a ‘watch’ and not just a fitness tracker, for this device is meant to be worn on your wrist throughout the day, be in on your morning run or your afternoon official meeting. Fitbit chose to deliver a freedom of choice with easily swappable watch straps, so that the Blaze can really be a functional product to be worn through the day. The Blaze also has basic smartwatch features like notifications on your wrist and music control, although the features are really limited as of now.
Truly, the Blaze is the most versatile smartwatch (or fitness tracker wearable) Fitbit has ever made. However, will people give up wearing an Apple Watch or an Android Wear watch for a Fitbit? That is a question for another day in the future.
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