Out of all the the different ways one could popularise the use of children’s sunscreen, Nivea took the wackiest route. Yes, they made a drone that looks like a seagull, and it poops sunscreen onto kids while at the beach.
I must admit, the R/C drone isn’t horrible - it supposedly uses UV cameras to identify children who aren’t wearing sunscreen. Then the remote-control drone pilot flies to the kid and drops ‘Nivea’s Kids Sunscreen’ onto them.
Like it or not, Nivea is serious about this robotic craziness; they even submitted this ad for a Cannes Lion prize (and it was obviously dismissed as “stupid”). Well, parents definitely wouldn’t want their children to go blind after the sunscreen gets dropped into their child’s eyes. In fact, how accurately can the R/C pilot even position the drone above a child and ensure a safe dropping?
One thing this ad campaign has done really successfully is popularise Nivea’s kids sunscreen. Sometimes the most WTF ideas work!
Sources: The Next Web, Adweek
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